EXPERIMENTATION PLATFORM
At LaunchDarkly, experimentation is more than data—it’s decision-making at scale. The platform already gave teams powerful control over feature rollouts, but running an experiment needed to feel effortless, intuitive, and human.
To strengthen our position in the market, we needed to focus on a comprehensive competitive analysis—identifying key gaps and opportunities that could set LaunchDarkly apart as the leader in experimentation. Reaching feature parity becomes essential to closing deals and accelerating both growth and adoption.
PROBLEM
Experimentation at LaunchDarkly is powerful but complex. Teams struggled with setup, clarity, and confidence—limiting adoption and slowing data-driven decisions.
Key challenges:
Designing experiments is overly technical for non-technical users.
Results are difficult to interpret and act on.
Competitive gaps limited adoption and market leadership.
SOLUTION
We reimagined LaunchDarkly’s Experimentation Platform to make testing effortless, insightful, and accessible for every team.
Key highlights:
Guided Builder: Step-by-step setup makes experimentation fast and intuitive.
Insightful Results: Clear visualizations reveal not just what happened, but why.
Accessible for All: Simplified workflows empower both technical and non-technical teams.
IMPACT
We did blah blah blah
