EXPERIMENTATION PLATFORM
At LaunchDarkly, experimentation is more than data—it’s decision-making at scale. The platform already gave teams powerful control over feature rollouts, but running an experiment needed to feel effortless, intuitive, and human. To strengthen our position in the market, we needed to focus on a comprehensive competitive analysis—identifying key gaps and opportunities that could set LaunchDarkly apart as the leader in experimentation. Reaching feature parity becomes essential to closing deals and accelerating both growth and adoption.
PROBLEM
The complexity of experiment setup and lack of in-product guidance created friction, slowed onboarding, and increased the risk of misconfigured or inconclusive experiments.
Users struggled to understand and communicate experiment outcomes; results were confusing to interpret, hard to translate into next steps, and difficult to share with stakeholders.
Customers struggled to choose or stick with the platform because key competitive capabilities were missing, making adoption and long-term retention more difficult.
SOLUTION
Introduced a step-by-step, guided builder that made designing experiments fast, intuitive, and approachable
Delivered clearer, more actionable results through a new summary section that explains experiment performance and enables effortless sharing with stakeholders.
Significantly closed competitive feature gaps by implementing high-visibility capabilities that strengthened
IMPACT
The experimentation platform has seen significant growth this year from our feature compete initiatives and UX improvements resulting in a 35% increase in new experiments created and 34% of users starting experiments.
“We have been able to iterate on experiments a lot quicker and fine tune variables of a UI to understand specific reactions from our users. This has been a shift in experiment philosophy that was enabled by LaunchDarkly making it extremely easy to launch iterations within a single experiment.”
– Growth product manager